The problem, however, is when we need to come up with a novel solution or an innovation, we need to leave the predictable path and journey on to what Greg calls the “bold path.” That means we need to trick our brains into sparking a novel reaction.
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Jul 14, 2020 — Jul 25, 2023
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There is also a cultural dimension to all this. As humans interact over time
we develop a set of shared beliefs about what is acceptable. This comes to represent what has been dubbed the “Overton Window.” The Overton window represents the range of policies and ideas that are widely accepted by a relevant population. If you come up with an idea that is outside the Overton window
it will be a struggle to get it widely accepted. That much being said
it is possible to shift the Overton window
expanding and shifting the policies that a given population will accept. Recent examples include the widespread acceptance of same-sex marriage and the legalization of marijuana
policies that not too long ago would have been a political third rail. See also my conversation with…