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The problem

however

is when we need to come up with a novel solution or an innovation

we need to leave the predictable path and journey on to what Greg calls the “bold path.” That means we need to trick our brains into sparking a novel reaction. We need to spark our imaginations (as my friend

BCG’s Martin Reeves

points out

this is almost always the result of encountering something unexpected- a link to our Fireside Chat is here).